Tour and travel business have started thriving after the imposition of no-movement guidelines during COVID times. As restrictions get relaxed, people start traveling across the world. Thus, the tour and travel business gradually starts expanding. As a tour and travel business owner, you need to constantly outwit your competitors to expand your business. Digital marketing is one of the things that could help you provided you apply it smartly and efficiently. Focus on strategies to earn new leads and drive conversions for your business. Pay-per-click (PPC) advertising is what you can use to drive huge traffic and get enhanced conversions. It helps you directly reach your targeted audience who may become your customers.
In this blog, we’ll discuss the strategies the PPC management company in India usually applies for its tour & travel clients.
What is PPC?
Pay-per-click is a paid advertisement businesses run for their brands to appear high on the search engine result page (SERP). As it is a paid one, businesses need to pay fees for every click their ad receives from users searching for products and services online. There are some factors determining the PPC fee, including the number of clicks the ad has received.
PPCs can help generate high-quality leads and a significant ROI when executed properly.
Pay-per-click advertising is not only used on search engines but also social media platforms.
What are Effective PPC Strategies?
Target High Purchase Intent Keywords
Over the past decade, the travel industry has seen a huge increase in its competition. Travel and tourism businesses must concentrate on keywords that result in more conversions if they want to remain competitive.
To engage audiences at various stages, a number of relevant keyword phrases can be targeted. Some have higher conversion values than others.
For doing so, it is better to allocate more funds for targeting keywords that depict users have a strong desire to purchase.
Prioritize Reputation Management
Travel is all about discovering new things in unique places. And without a strong suggestion from people regarding places, very few individuals are interested in exploring the same. To gain travel information online, people usually check reviews and ratings given by other users before making their decisions to visit a particular destination. According to Tourism Research Australia research, people believe that reviewing websites influences their travel decisions more compared to suggestions made on travel agencies and tour operators’ websites.
Google has made great efforts to integrate reviews into search results. When someone performs a name-based search for a travel company, reviews and other details from Google My Business will appear.
Additionally, if customers come to a company through a PPC ad, they are likely to read reviews along with your information before making a purchase.
Build Your Strategy Around Performance Trends
You may learn a lot from your previous PPC campaigns about which demographics are most likely to respond to your ads, as well as when and where. Use this data to create new targeted ads and landing pages to enhance your campaigns’ effectiveness.
Google Ads offers a number of pre-defined reports that can help you understand how various aspects of PPC ads perform. For instance, you can see impressions and clicks across different regions.
You may find people from a certain geographic area more likely to click and convert on ads that may increase your tour and travel business. You can take advantage of this by boosting bids for audiences in that area.
Make Your Website Mobile-friendly
Making your website optimized to mobile phones is crucial for any PPC campaign. As people often use mobiles for tour and travel information, optimizing the ad for smartphones and iPhones will help you fetch more business.
According to TwoSix Digital, more than 50% tour and travel business traffic comes from mobile devices. And furthermore 67% mobile users say that they are likely to do business with tourism companies if they provide a mobile-friendly web experience. However, around 61% of people are likely to leave the websites if they are not mobile- friendly.
These researches signify the importance of creating a mobile-friendly tour and travel business website.
People use their mobile devices for conducting searches related to traveling before booking their tickets. Therefore, it is necessary for tour and travel business websites to be mobile-friendly.
Conclusion
If you have a tour and travel business and you want to grow your business, you must use these PPC Strategies. It helps you reach new customers who may become loyal ones. Kutumbh Digital, a leading PPC company in India, helps tour and travel business companies properly execute PPC strategies for their businesses. Contact Now!