According to Statista, a marketing and consumer data research website, there are more than 4 billion active social media users across the globe. And many users are using it as a primary medium for brand promotion. Because they know that social media is the best way to market their business. But now, it is not easy to do brand marketing on social media due to its increased competition and multiple changes in its algorithms. So today, as a social media marketer, if you want to be relevant, you need to choose the most effective ways to optimise your social media accounts.
What is Social Media Optimisation?
Social media optimisation is the method of using social media to measure your business’s online presence. But nowadays, some brands think that only creating an account on social media is enough for a robust online business. However, it demands building your marketing plan strategically to connect with the target audience to increase your business. If you can design a well-structured strategy of social media optimisation that can help you strengthen the brand, generate stronger leads, get more visibility online, and connect with the audiences.
Why is Social Media Optimisation Necessary?
According to a report by HubSpot, if a brand gives repetitive content on social media, it is likely to be unfollowed by 21% of its consumers, and 19% of the consumers will unfollow due to frequent posting. Therefore, social media marketers must measure all social profiles to determine how useful and relevant their content is and how much the audience can relate to it. You can achieve the following-
- Increasing your followers
- Understand your customers better
- Increase your brand reputation on social media channels
- Increase your engagement rate
- Improve the quality of your leads
Moreover, social media optimisation will ensure that you are spending money at the right place.
Some Social Media Optimisation Strategies You Must Consider Applying
Set Your Social Media Goals
You need to set your ultimate goal for optimising social media accounts. Once you have done this, you can begin to list the steps you are going to take. For example, if your goal is to increase your sales by using social media accounts, you need to take the following steps.
- Improve audience reach
- Generate leads
- Increase engagement and gain more prospects
Setting a goal helps you accomplish the target you need to achieve.
Keyword Research
Keyword research is about finding the words and phrases that will help you rank on search engines. When you know what your targeted audiences are searching for, you can create content based on those results. Furthermore, keyword research ensures you can figure out relevant hashtags to use in your content.
Write Complete Details of Your Social Media Profile
It is necessary to fill in the details of your social media profile such as uploading a profile photo, letting people know what exactly your business is, adding your location and determining the time of opening and closing the store, etc.
- Uploading a Profile Photo- You need to use a high-quality photo or logo of your brand to your social media profile so that people can immediately recognise you.
- Let People Know What Exactly Your Business is – What kind of company are you? What types of products or services do you offer? All these must be written to your profile so that people can know what you do.
- Add Location- Giving your business location makes it easier for the audiences to find your business.
- Add Time of Opening and Closing the Store- It is more important to mention the opening and closing times of stores so that the audience can message you and can expect an immediate reply from you.
Take the Help of Influencers
If you are new to social media marketing, it would be challenging for you to establish yourself amid social media giants. So, you should consider taking help from some industry influencers and asking them to help you optimise your social profiles. Choose niche-specific influencers for reviews so that you could market your brand better.
Content Optimisation
If you have bad content on your website, it is more likely that you cannot succeed in social media marketing. Normally, people put two types of content on their social media.
- Original content that you produce
- Curated content that you take from others
It is said that for an ideal social media optimisation, you need to use a blend of both.
Conclusion
Social media optimisation can completely change the way you create your marketing strategies. Whenever you plan a marketing strategy, make sure that you use social media optimisation for it. If you are looking to take help regarding social media optimisation, contact Kutumbh Digital, one of the popular SMO companies in India.