The financial services business is rapidly evolving, and the sector is largely covered by banks, NBFCs, and even fintech companies offering cutting-edge technology and creative solutions. To succeed in this digital environment, businesses must adopt Search Engine Optimization (SEO) to generate traffic, leading to increased leads and conversions. There is no doubt that traditional lead generation and marketing strategies are still crucial, but smart SEO for financial services brands is essential for business expansion. In this blog, we will know the crucial role that SEO plays in financial services marketing. This is something that the best SEO agency in India does for its financial services brands.
What is Financial Services SEO?
Financial service SEO is a key digital marketing strategy for banks, and non-banking finance companies selling a wide range of financial products. The strategy ensures the website’s ranking on search engines. In other words, SEO for financial services companies helps them generate organic traffic to their website by getting ranked on relevant organic searches. You must provide helpful content, besides acquiring worthwhile backlinks from high-authority websites in order to rank.
Here are the Reasons to Adopt SEO for the Financial Services Industry
People are Increasingly Searching Online for Financial Products
Gone are the days when people used to visit banks to meet their financial needs. Now they are using their mobile, desktop and laptop to search for financial products. They click on the brands that appear before them on their searches and transact if they find answers to their questions. As an SEO professional, it is therefore important to analyze their search intent carefully. Don’t only insert keywords, solve their problems too. A storytelling approach when combined with keyword optimization makes financial service websites preferred not only by search engines but also by users.
The Growing Demand for Different Financial Content Formats
Imagine taking a loan of INR 50 lakh to buy a house, how would a user be convinced by simply reading the attractive rate of interest or the lower processing fees on your website’s home page. Of course, these two and many other attractive loan schemes draw people to the website and transact. But such a hefty home loan amount has to be carried for maybe 15-20 years. Users thus would like to read content that shares in-depth insights into buying financial products. These include the Dos and Don’ts, the financial planning one must do before and after taking a loan, etc. Once they are aware of all this stuff, they will likely transact. There lies the role of SEO. Financial services brands must optimize relevant keywords into different content to draw search engines’ attention. So, be top-notch in the home page, landing page and even blogs.
The same methodology applies to other financial products such as mutual funds, stocks, insurance, etc. Of course, the keywords will vary and so will their search volume. However, the content and SEO philosophy will remain much the same.
Quality Backlinks Help Websites Rank & Draw Traffic
On-page SEO is important but so does the off-page SEO. Competition is huge in the digital financial marketplace, so getting quality backlinks by publishing content on websites with a higher domain authority will hold the key. Quality backlinks indicate to search engines that you are a reliable source of information. And therefore, they will prefer you for ranking, resulting in leads and conversions. The process may take time as you are not alone doing the off-page SEO. Many of your financial services competitors are doing this. Try to be unique in what you do to grab more attention and the business that follows.
SEO is an Important Digital Marketing Tool
To most, SEO may be all about getting ranked by inserting keywords. But that is just one part. The bigger aspect is the critical role it plays in enhancing the brand’s reputation. Users searching for financial products must have an improved experience with your website, which will make your brand popular among the masses. Once you become a reputed brand following the SEO best practices, people will visit your website for information and buying financial products.
Conclusion
The traditional practices of visiting banks and NBFCs for buying financial products may have shifted to buying everything online. But that does not give much liberty to financial service providers amid the stiff competition they face. They require top-notch SEO wherein the motto should be to resolve customer problems by intelligently using keywords in content. As a financial services brand, if you want a companion who could help you generate strong brand vibes along with increased leads and conversions, Kutumbh Digital, a leading SEO company in India, is ready to help you. Contact Now!