Every business, big or small, thinks about Search Engine Optimization (SEO) to grow these days. In this digitally competitive world, most brands are paying for the traffic by placing ads online. But SEO can help websites of tech startups and others rank high on search engines without spending money. It is an organic method that enables your website to rank high on search engines, if executed correctly.
An SEO agency in India helps tech startups and other businesses by applying the SEO best practices for them.
You can thus explore here the SEO best practices for tech startups. If you are also willing to know more about how SEO works for tech startups, you are in the right place.
What is SEO?
SEO is the practice of optimizing your web pages’ technical configuration, content relevance so that they can rank on Google and other search engine results’ top pages. Once your website ranks high on these search engines’ top pages, people will easily find your website when they search for related products and services. Other factors that play an important role in getting users’ experiences better once people land on your website are your quality content, relevant keywords, meta descriptions, header tags, and superior navigation features. This practice helps your website stay more relevant and receive more people’s responses.
How Do SEO Best Practices Help Tech Startups?
Like every other business, tech businesses can also receive more responses from audiences with the help of SEO. So, it is important for you to know first how to implement the SEO best practices. The following are some best SEO approaches that can help your business flourish.
Set Your Keyword Strategy
Be practical when choosing the keywords you are going to target. Firstly, you need to take some time to become more familiar with the Search Engine Results Page (SERP) where you will compete with your keyword strategy against your potential competitors. No matter what keywords you are going to target to rank your website on search engines, there will be tough competition, especially for broad, high-volume keywords. Targeting long-tail alternatives can be much better for you.
Long-tail keywords usually have three or more words. The average monthly search volume is low. Therefore, these keywords have greater quality, which can increase conversion rates. For instance, tech startups in Noida will face more difficulty in finding leads for keywords like “ tech startup” than “teach startup in sector 63 in Noida”.
Your More Focus Must be Local with Google My Business
Local SEO is the practice of improving your website’s online visibility for local search queries. According to Social Media Today, around 46% of all Google users are looking for local information, which offers a significant amount of opportunities for businesses looking to attract more local leads.
Google My Business (GMB), a free service tool, is designed to help business owners manage their effective online presence. The process of claiming a GMB listing and filling out the essential information (address, business hours, contact information, etc.) just takes a few minutes, but the rewards may be great.
Create Unique Content
Above all, create engaging content to interact with your target audiences. Because all other approaches will be ineffective for your business if you cannot create informative, engaging and unique content. Your content must be clear, creative, engaging and unique. It’s crucial for your tech startup to stand out amid a tough competition and provide some unique solutions to customers. As every other business is providing solutions to customers, you must provide content that is original and unique to attract customers. Try new things without any hesitation if you want to show your best stuff. By doing this, you can continue to engage users.
Use Free SEO Tools
The market is flooded with several SEO tools such as Moz, Semrush, Ahrefs, etc. However, you need to pay a monthly subscription for availing services from these tools. But if you have a limited budget, it may not prove good. However, you can enhance your SEO operations with several free and effective SEO tools like Screaming Frog SEO Spider and IIS SEO Toolkit, etc.
Conclusion
We have mentioned four SEO best practices for your tech startups. Using these strategies, you can increase your website’s visibility on search engines pages. It helps your website become visible to almost every user who searches for related products. Kutumbh Digital, a leading SEO company in India, has helped many businesses attract more customers by ranking their website high on search engines. If you also want to take help for your business, you can contact now!