Everyone understands the value of creating appealing and persuasive product descriptions. However, we think that writing product descriptions means just explaining products only. But it is bigger than that! Writing great product descriptions needs more than just informing customers about your products. Create unique, concise and informative content to attract more customers. Furthermore, look to optimize your content for SEO to rank high on search engines. The best SEO company in India ensures compelling product descriptions for many brands across industries. Let’s learn more about it.
What is a Good Product Description?
A good product description exhibits your product attributes, key features and specifications. If you can create content that is proper and optimized about your product, it appeals to audiences why it is worth purchasing. Moreover, inserting relevant keywords can help your content rank high on search engines.
How to Write Product Descriptions for SEO and Conversions?
Focus on Target Audience
When you start writing and don’t know who your potential customers are, it’s easy to fall into the trap of writing for a large number of customers. Moreover, it can make your creativity null. It would be difficult for you to write appealing descriptions about your product. On the other hand, if you know your target audience, their demography, needs, desires, and objectives, you can create appealing and persuasive content that resonates more profoundly.
Enlighten About Your Product
The main purpose of producing an engaging product description text is to uncover features, data and information of your product to your potential customers so that they can purchase.
For example, if you sell footwear or garments online, your product page should include every detail possible, such as sizing charts, use instructions, material information, and other information to help your customers select the right product for themselves.
Similarly, if you offer food, you must emphasize its taste and ingredient information to optimize the user experience.
Avoid Jargon
Creating content descriptions that are jargon-rich does not benefit you. Instead, it irritates your customers because most of them may not be patient to read lengthy paragraphs containing jargon terms they don’t understand. They also don’t want to read descriptions filled with fluffy language and missing specific phrases like ‘high quality product’ to capture their imagination.
So, make sure product descriptions are clear, direct and specific, and stick to benefits, technical details, and social proof.
Try to Highlight USPs
Every retail enterprise says that its product is “the best in the market” or “the easiest to use. So if you use such USPs for your product, users will click on your page and buy the stuff. But your USPs must be supported by a proper context and proof. For instance, you can show an accolade that you’ve received from a famous publication, or you can talk about a patent that your product has.
Add Social Media Positive Reviews
If you have positive reviews about your product on social media, they can be great testimonials to help your product attract more customers. A large number of positive reviews can insist customers to do business with you. Because people often purchase from brands that get great reviews.
Social media reviews should not only be restricted to the reviews section. But they can also be highlighted in the product description. You can even highlight your top five-star ratings or even quote famous people or newspapers that have used your product in product descriptions. Furthermore, you can mention any honors or awards your product has received and also “best-selling product” or “fastest product to sell out” in the product description.
Do Not Include Repetitive Phrases
It is not easy to write original product descriptions. Because you require creative skills to write product descriptions that immediately grab customers’ attention.
Unfortunately, the majority of online retailers create descriptions because they believe it is necessary to write. Despite the fact that they don’t have appropriate words to create appealing product descriptions. So, they try to fill their content with terms and phrases like ‘premium-quality products,’ ‘top-rated products,’ and so on.
When customers visit your website and read such terms and phrases, they get bored because every retailer writes the same. No one considers their product to be average or below quality. So, avoid writing such phrases and try to describe your products in detail.
Conclusion
Writing creative product descriptions is the best way to attract customers to your business. Always try to write concise, unique and informative descriptions, which compel customers to do business with you. If you want to take help in creating appealing and persuasive descriptions for your product, Kutumbh Digital, a leading digital marketing agency in India, can help you.